Jenny Nguyen took a chance when she opened The Sports Bra, the first sports bar dedicated entirely to women’s sports. The bar quickly became a welcome disruption of the status quo.

For this social series, I led narrative development to bring Jenny’s story to life on social.  I wrote the interview questions, built story arcs, and developed storyboards to guide production. In post I worked closely with the editor to shape the final edits across a three-part Instagram Reel series and longer-form YouTube edit.

The series exceeded Square’s social benchmarks and helped solidify The Sports Bra as a long-term partner as the business looks toward national expansion.