Uber was launching a free tuition program for over 250,000 drivers at ASU Online — enough people to fill the entire ASU stadium.

I helped bring the program to life by casting drivers, shaping story arcs, storyboarding shoots, and collaborating in post-production to edit three mini documentaries. Alongside a foundational anthem that captured the scale of the program, we highlighted the impact on three drivers, each with a unique and inspiring story of pursuing their education dreams.